28.5.10

Wurfing is as Wurfing Does















Wurfing? Yes, wurfing. "Web surfing" sounds so lame that a neologism is needed to make communication BETTER and easier and more complicatedly apres-post-moderne. So wurfing. Anyway, wurfing (an admittedly dumb word) is ostensibly bad and turns you into a mushroom, despite this snippet-gist:
During the winter of 2007, a UCLA professor of psychiatry named Gary Small recruited six volunteers—three experienced Web surfers and three novices—for a study on brain activity. He gave each a pair of goggles onto which Web pages could be projected. Then he slid his subjects, one by one, into the cylinder of a whole-brain magnetic resonance imager and told them to start searching the Internet. As they used a handheld keypad to Google various preselected topics—the nutritional benefits of chocolate, vacationing in the Galapagos Islands, buying a new car—the MRI scanned their brains for areas of high activation, indicated by increases in blood flow.

The two groups showed marked differences.

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This makes me feel so much better at my abandoning Facebook and Twitter. I am superior. I am CAPITALIZING. I am annoying and will shut up. Happy Friday.

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